SAP Marketing Cloud Implementation Certification Exam Syllabus

C_HYMC_1802 Syllabus, C_HYMC_1802 PDF Download, SAP C_HYMC_1802 Dumps, SAP Marketing Cloud Implementation PDF Download, SAP Marketing Cloud Implementation CertificationYou can collect all the information about SAP Marketing Cloud Implementation Certification Exam (C_HYMC_1802) from this page. The SAP Marketing Cloud Implementation certification is mainly targeted to those candidates who are from SAP Cloud & business consulting background and wants to build their career as a SAP Marketing Cloud Implementation consultant. The SAP Marketing Cloud Implementation Certification Exam verifies that the candidate possesses fundamental knowledge and proven skills in the area of SAP Marketing Cloud Implementation. This exam validates that the candidate has a good and overall understanding within this consultant profile, and can implement this knowledge practically in projects under guidance of an experienced consultant.

SAP Marketing Cloud Implementation Certification Details:

Exam Name SAP Certified Technology Associate - SAP Marketing Cloud (1802) Implementation
Exam Code C_HYMC_1802 » SAP Marketing Cloud Implementation Certification Online Practice Exam
Level Associate
Exam Price $550 (USD)
Duration 180 mins
Number of Questions 80
Passing Score C_HYMC_1802 - 60%
Reference Books HY760, Features & Configurations Videos, Application Help, Integration Guide 1802, Administration Guide, Extensibility Guide 1802
Schedule Exam SAP Training OR Pearson VUE
Sample Questions SAP Marketing Cloud Implementation Certification Sample Question
Recommended Practice SAP Marketing Cloud Implementation Certification Practice Exam

SAP Marketing Cloud Implementation Certification Exam Topics:


Topic Areas Topic Details, Courses, Books Weighting
Consumer and Customer Profiling
Explain the data model and how to enhance the data model, outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities.
HY760, Features & Configurations Videos OR HY760E, Product Documentation
> 12%
Segmentation and Campaigns
Explain the technical foundation of segmentation, the core features of Segmentation Builder, and compare the types of target groups; explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns, and set up target groups to campaigns.           
HY760, Features & Configurations Videos, Application Help
HY760E, Product Documentation
> 12%
OnBoarding and getting started
Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud
HY760, Application Help OR HY760E, Application Help
8% - 12%
Integration and Data Upload
Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management.       
HY760, Integration Guide 1802 OR HY760E
8% - 12%
Administration Tasks
Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.
HY760, Features & Configurations Videos, Application Help, Administration Guide
8% - 12%
Explain varous extensibility options and ways to implement them
HY760, Extensibility Guide 1802 OR HY760E, Application Help
8% - 12%
Marketing Analytics
Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales.   
Application Help
< 8%
Marketing Planning
Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options.  
Application Help
< 8%
Commerce Marketing
Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios.
Application Help
< 8%
Marketing Lead Management
Compare the two different approaches (global/ad hoc) to lead management; explain the process of defining a new lead stage, data replication between SAP  Marketing Cloud and SAP  Cloud for Customer, and success reporting.     
Application Help
< 8%

The SAP Education has created this certification exam for the assessment of SAP skills, such assessments are defined based on the understanding of SAP Marketing Cloud Implementation. The SAP offers certification for associate, professional, and master levels, they have defined this certification levels considering the candidate's actual experience and domain expertise. To ensure success in SAP Marketing Cloud Implementation Certification Exam (C_HYMC_1802), SAP recommends combining education courses and hands-on experience to prepare for your certification exam as questions will test your ability to apply the knowledge you have gained in training and professional experience.

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