The Qualtrics XM Fundamentals Certification Sample Question Set on this page is designed to familiarize you with the actual SAP XM-Fundamentals exam format and question types. These basic sample questions help you understand the structure of the test and what to expect. While these questions provide a good starting point, they are just a glimpse of the real exam scenario. To get familiar with more exam properties, we suggest you try our Sample SAP Qualtrics XM Fundamentals Certification Practice Test.
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SAP Qualtrics XM Fundamentals Sample Questions:
01. What is one reason traditional operational data is insufficient for driving behavior change in people?
Please choose the correct answer.
a) It focuses too much on industry benchmarks
b) It lacks personal identifiers
c) It doesn't capture how people feel or why they act
d) It includes only qualitative feedback
02. Why is cross-functional collaboration important when embedding XM?
Please choose the correct answer.
a) To centralize decisions under HR
b) To ensure insights are aligned with business functions and actions
c) To keep XM limited to marketing
d) To restrict access to XM data
03. A healthcare provider wants to begin its XM journey. The executive team has approved the initiative, and the patient experience team is ready. The goals are to:
- Improve appointment scheduling satisfaction
- Use feedback to reduce no-show rates
- Share progress with stakeholders regularly
Which roadmap activities should they start with?
There are 3 correct answers to this question.
a) Launch a short, post-appointment survey
b) Analyze X-data to identify friction points
c) Prioritize dashboard design before feedback collection
d) Align KPIs to patient access and show rates
e) Train frontline staff on experience best practices
04. Why is storytelling considered a core XM skill?
Please choose the correct answer.
a) It replaces dashboards with narratives
b) It turns data into compelling insights to influence decision-makers
c) It avoids the need for quantitative reports
d) It is only required in marketing roles
05. What are essential enablers for institutionalizing XM in an organization?
There are 2 correct answers to this question.
a) Executive sponsorship
b) One-time survey deployment
c) Clear governance structure
d) Random feedback loops
06. How does XM create value for a business?
Please choose the correct answer.
a) By revealing drivers of loyalty and dissatisfaction
b) By enforcing consistent pricing across geographies
c) By reducing tax liability through automation
d) By minimizing employee training costs
07. Which of the following are outcomes of aligning XM efforts with human behavior understanding?
There are 2 correct answers to this question.
a) Greater brand trust
b) Higher customer retention
c) Improved server uptime
d) Streamlined logistics
08. An airline introduces a post-flight survey and identifies these goals:
- Improve satisfaction across routes
- Understand service gaps
- Empower flight crew with feedback
Which core competencies should the XM team apply?
There are 3 correct answers to this question.
a) Experience design tailored by region
b) Action planning for ground staff
c) Data storytelling for executive reports
d) Platform coding in JavaScript
e) Feedback loop implementation
09. Which psychological factors influence how people respond in experience management surveys?
There are 2 correct answers to this question.
a) Emotional context
b) Product launch cycles
c) Cognitive biases
d) System performance
10. How can organizations leverage human psychology in survey design?
There are 2 correct answers to this question.
a) Use neutral language to avoid bias
b) Add as many questions as possible for thoroughness
c) Use complex terminology to ensure accuracy
d) Ensure consistency in rating scales
Quick Tips:
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SAP includes a note: "There are 'N' correct answers to this question" in the actual SAP Qualtrics XM Fundamentals Certification Exam.
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SAP does not ask "True or False" type questions in the actual SAP XM-Fundamentals Exam.
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SAP provides an option to increase (+) or decrease (-) the font size of the test screen for better readability in the actual Qualtrics Certified XM Fundamentals Exam.
Solutions:
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Question: 01
Answer: c
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Question: 02
Answer: b
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Question: 03
Answer: a, b, d
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Question: 04
Answer: b
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Question: 05
Answer: a, c
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Question: 06
Answer: a
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Question: 07
Answer: a, b
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Question: 08
Answer: a, c, e
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Question: 09
Answer: a, c
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Question: 10
Answer: a, d
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