SAP Certified - Implementation Consultant - SAP Engagement Cloud - Emarsys Edition

Who it's for: Marketing and CX implementation consultants — plus business users and administrators stepping into an SAP Emarsys delivery role — who want a recognized associate credential proving they can plan and set up SAP Engagement Cloud, Emarsys Edition as a mentored member of an implementation project, from contact data and segmentation through omnichannel campaigns and data integrations.

The SAP® C_C4H22 certification checks whether you can put SAP Engagement Cloud, Emarsys Edition into practice as an implementation consultant, not merely describe the product. It spans the platform end to end — managing contacts and imported data, building criteria-based and combined segments, creating personalized email campaigns, automating customer journeys with tactics, and measuring results with email and program analytics. It then broadens into omnichannel execution across web channel and web push, mobile-first design, mobile wallet, SMS and Mobile Engage, loyalty, and digital ads, and finally into the technical implementation layer: account and user administration, dataset identification, external events and content, relational data, plug-ins, and SAP CX connectors. Delivered as a Scenario-Based Assessment, the exam rewards applied decision-making inside realistic marketing situations rather than isolated recall, and prior project experience is not assumed.

1. 1Treat contact data as the foundation of everything — practise creating and managing contacts and importing data manually, because how the audience is structured shapes every segment, campaign, and automation you build afterwards.
2. 2Drill segmentation deliberately: work through criteria-based and combined segments until you can predict which contacts a definition captures, since segment logic directly determines who your campaigns and journeys reach.
3. 3Build and personalize email campaigns hands-on with templates and dynamic content, then connect them into automated journeys using tactics — the two areas are frequently examined together as one connected flow.
4. 4Rehearse the omnichannel channels as a set — web push, mobile-first design, mobile wallet, SMS and Mobile Engage, loyalty, and digital ads — focusing on how they interconnect within a single campaign rather than in isolation.
5. 5Give the data-integration layer its own study block: practise account and user administration, dataset identification, external events and content, relational data, and SAP CX connectors, since these technical steps underpin the consultant tasks the assessment emphasizes.