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Independent, reasoning-first practice for the SAP® C_C4H22 SAP Engagement Cloud, Emarsys Edition certification, built for the 2026 Scenario-Based Assessment format.
Who it's for: Marketing and CX implementation consultants — plus business users and administrators stepping into an SAP Emarsys delivery role — who want a recognized associate credential proving they can plan and set up SAP Engagement Cloud, Emarsys Edition as a mentored member of an implementation project, from contact data and segmentation through omnichannel campaigns and data integrations.
Get the SAP Certified - Implementation Consultant - SAP Engagement Cloud - Emarsys Edition blueprint areas, exam facts, and prep plan as a printable PDF — emailed to you and downloaded instantly.
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The SAP® C_C4H22 certification checks whether you can put SAP Engagement Cloud, Emarsys Edition into practice as an implementation consultant, not merely describe the product. It spans the platform end to end — managing contacts and imported data, building criteria-based and combined segments, creating personalized email campaigns, automating customer journeys with tactics, and measuring results with email and program analytics. It then broadens into omnichannel execution across web channel and web push, mobile-first design, mobile wallet, SMS and Mobile Engage, loyalty, and digital ads, and finally into the technical implementation layer: account and user administration, dataset identification, external events and content, relational data, plug-ins, and SAP CX connectors. Delivered as a Scenario-Based Assessment, the exam rewards applied decision-making inside realistic marketing situations rather than isolated recall, and prior project experience is not assumed.
The blueprint areas to focus your preparation on.
Understanding the core SAP Emarsys platform concepts and its key features and benefits, then creating, setting up, and maintaining contacts, and importing contact data manually so downstream marketing activities have a clean, well-structured audience to work from.
Defining the different segment types, building criteria-based and combined segments, and producing personalized email campaigns — working with templates, general email settings, and dynamic content creation so messages reach the right contacts with relevant material.
Introducing automations and applying tactics to orchestrate customer journeys, so repetitive engagement flows are triggered by contact behavior and data rather than sent manually, and channels are connected into a coherent lifecycle.
Applying omnichannel marketing across web channel and web push, mobile-first and app-focused design, mobile wallet, SMS and Mobile Engage, loyalty within emails, and digital ads — understanding how the channels interconnect and reinforce a single campaign.
Exploring email analytics, program reporting, and best practices to track the impact of omnichannel campaigns, interpret channel effectiveness, and optimize marketing activities against measurable engagement and performance outcomes.
Gathering configuration information, setting up account and user administration, planning data strategy and identifying datasets, handling essential and additional data inputs — external events, external content, relational data — and connecting systems through plug-ins and SAP CX integrations and connectors.
The SAP learning-journey courses this certification draws on.
Getting started with SAP Engagement Cloud - Emarsys Edition
The foundational course — introduces the platform's most essential concepts, from key features and contact data management to segmentation, personalized email campaigns, journey automation with tactics, email analytics and best practices, and AI-assisted guidance for CX projects.
Exploring Omnichannel Marketing Capabilities with SAP Engagement Cloud - Emarsys Edition
A tour of the engagement channels — loyalty, digital ads, web channel and web push, mobile-first design, mobile wallet, SMS and Mobile Engage — covering how they interconnect, how to create content for each, and how to report on their impact in omnichannel campaigns.
Implementing Data Inputs and Integrations in SAP Engagement Cloud - Emarsys Edition
The technical implementation course — teaches the essential skills to configure the solution, run account and user administration, plan data strategy and identify datasets, handle essential and additional data inputs, and connect systems through plug-ins and SAP CX integrations.
Reading is step one — the 2026 System-Based Assessment rewards hands-on fluency. Train with original, performance-style scenarios and skill drills built for this exam.
