SAP Certified - Positioning SAP Business AI Platform

Who it's for: Sales and presales professionals — plus marketing, customer-engagement and business-user roles, and consultants starting out on the platform — who want an entry-level associate credential proving they can position SAP Business AI Platform, connect its pillars and solutions to real business challenges, and articulate the value of applying intelligent technologies, building new applications, and putting enterprise data to work.

The SAP® C_BCBTP certification confirms you hold the entry-level grounding needed to position SAP Business AI Platform — together with the SAP Business Technology Platform capabilities that now sit inside it — in customer-facing conversations. Framed as a beginner qualification, it covers why the platform matters, what it is made of, and how it is applied: you learn to present it through the Build pillar, the Contextualize and Reason pillar, and the Govern pillar, describe how an autonomous enterprise draws on AI to grow and stay resilient, and show where AI agents address concrete business problems. The scope also retains the established platform strengths — connecting systems and data, turning information into insight, and building or extending applications without disturbing the digital core — and ties them to end-to-end processes, industry-specific value, clean core, and identity integration. Because it is delivered as a Scenario-Based Assessment with a single activity, the exam rewards applied judgment: reading a business situation and choosing how to present platform value rather than reciting isolated definitions. It targets the sales and presales role profile at a beginner depth.

1. 1Learn the platform as one connected value story — data integration, analytics and visualization, and application development — so you can show how a single business challenge draws on more than one capability at once.
2. 2Study the flagship building blocks such as SAP Integration Suite, SAP Build Code, SAP Business Data Cloud, and SAP AI Core together, practising how you would distinguish and position each one in a specific customer scenario.
3. 3Rehearse leading with each of the three pillars in turn — building, contextualizing and reasoning, and governing — so you can pick the right opening for a customer focused on delivery speed, on grounded intelligence, or on control and oversight.
4. 4Practise reading a business context and mapping it to the right end-to-end or industry process before choosing a value story, because the Scenario-Based format rewards interpretation over recall.
5. 5Be able to say where an AI agent genuinely resolves a business problem and where it does not, and tie that back to how an autonomous enterprise uses intelligence to grow and stay resilient — vague AI enthusiasm is exactly what a positioning scenario is designed to expose.