SAP Certified - Positioning Business Transformation Management Solutions

Who it's for: Presales and sales professionals — along with marketing and customer-engagement teams — who position SAP's Business Transformation Management portfolio to customers and want a recognized associate credential proving they can articulate its capabilities, explain its architectural principles, and recommend the right solutions against a customer's specific business challenges.

The SAP® C_BCBTM certification confirms that you can position, explain, and recommend SAP's Business Transformation Management portfolio — the process-management, enterprise-architecture, and digital-adoption tools that help organizations understand, redesign, and adopt better ways of working. It focuses on the commercial and advisory side rather than hands-on system configuration: you learn to articulate why these solutions matter, what capabilities they deliver, and how to connect them to a customer's strategic goals and specific pain points. The scope covers core solution value, the underlying architectural thinking, alignment of features to different buying centers, integration across the wider SAP portfolio including AI, and industry-relevant use cases. Delivered as a Scenario-Based Assessment, it asks you to reason through realistic positioning situations rather than recall isolated facts, reflecting the presales and sales roles the credential targets.

1. 1Learn the three solutions as one connected portfolio — process management, enterprise architecture, and digital adoption — so you can explain how they reinforce each other rather than pitching any single tool in isolation.
2. 2Practise translating a customer's business challenge into a value-led recommendation, since the Scenario-Based Assessment rewards aligning solution capabilities to objectives rather than reciting feature lists.
3. 3Study the different buying centers and decision-makers, and rehearse how the same solution's value should be framed differently for each — this alignment is central to the positioning role the exam tests.
4. 4Build a clear mental model of the value drivers behind each solution and how they connect to an organization's top objectives, so your recommendations sound grounded and specific.
5. 5Rehearse how the portfolio integrates with the wider SAP landscape and its AI capabilities, and confirm current course and structural details on SAP's own Learning page before booking.