SAP Marketing Cloud Implementation Certification Sample Questions and Answers

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SAP Marketing Cloud Implementation Sample Questions:

01. You want to customize the SAP Marketing Cloud solution according to your customer's specific requirements. How can you customize SAP Marketing Cloud?
a) Log on to the SAP GUI and use transaction SPRO.
b) Use the Manage your Solution app.
c) Use the AIF Configuration app.
d) Use the Manage Software Collection app.
 
02. Which out-of-the-box actions are available for campaigns?
Note: There are 3 correct answers to this question.
a) Create a lead in SAP CRM.
b) Create an opportunity in SAP CRM.
c) Create a call list in SAP CRM.
d) Create a lead in SAP Cloud for Customer.
e) Create an opportunity in SAP Cloud for Customer.
 
03. What are the main objects that make up the data model of SAP Marketing Cloud?
a) Interactions, Interaction Contacts, Products and Product Category
b) Items of interest, Interactions, Products and Product Category
c) Segmentation Models, Profiles, Interactions
d) Interactions, Interaction Contacts, Items of Interest
 
04. Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio. What object can you assign as a training set in the Predictive Model?
a) Target group
b) Segmentation model
c) Interaction type
d) Segmentation profile
 
05. Which key figures can you use to evaluate the effectiveness of a recommended scenario?
Note: There are 3 correct answers to this question.
a) Impressions
b) Click-through rate
c) Conversion rate
d) Activated e-mails
e) Model status
 
06. Which integration scenarios are supported when you set up integration between SAP Marketing Cloud and SAP Cloud for Customer as a standard offering?
Note: There are 3 correct answers to this question.
a) Sales orders
b) Marketing lead management
c) Call qualification
d) Activities for sales
e) Tickets
 
07. Which Core Data Services (CDS) view types are typically called by analytical tools such as SAP Analytics Cloud or the Query Browser?
Note: There are 2 correct answers to this question.
a) Consumption views
b) Composite views
c) Reuse views
d) Basic views
 
08. What can you do with the UI adaptation at runtime (RTA) function?
a) Add new fields in the Campaign app.
b) Change the theme of your SAP Marketing Cloud.
c) Modify the layout of the Contact Profile.
d) Show/hide attribute groups in the Segmentation Model.
 
09. What application lets you create target groups based on selected attribute values?
a) Segmentation Modeling
b) Segmentation Configuration
c) Predictive Studio
d) Score Builder
 
10. Which systems can you integrate with to use Augmented Lead Context?
Note: There are 2 correct answers to this question.
a) SAP ERP
b) SAP CRM
c) SAP Cloud for Customer
d) SAP Commerce Cloud
 
Quick Tips:
  • SAP provides a note "There are 'N' correct answers to this question." in actual SAP Marketing Cloud Implementation Certification Exam.
  • SAP does not ask "True or False" type questions in actual SAP C_HYMC_1802 Exam.
  • SAP provides an option to Increase (+) or Decrease (-) font size of exam screen for better readability in actual SAP Marketing Cloud Implementation Certification Exam.

Solutions:

QUESTION: 01 Answer: b QUESTION: 02 Answer: a, c, d QUESTION: 03 Answer: a QUESTION: 04 Answer: a QUESTION: 05 Answer: a, b, c
QUESTION: 06 Answer: b, c, d QUESTION: 07 Answer: a, b QUESTION: 08 Answer: a QUESTION: 09 Answer: a QUESTION: 10 Answer: b, c

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