SAP Marketing Cloud Implementation Certification Sample Questions and Answers

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SAP Marketing Cloud Implementation Sample Questions:

01. What are the main objects that make up the data model of SAP Marketing Cloud?
There are 3 correct answers to this question.
a) Interactions
b) Items of interest
c) Interaction contacts
d) Products and product categories
e) Segmentation models, profiles, and interactions
 
02. You want to adapt the SAP Marketing Cloud solution according to your customer's specific requirements. How can you do this?
There are 2 correct answers to this question.
a) Use the Marketing Extensibility app.
b) Log on to the SAP GUI and use transaction SPRO.
c) Use the Manage your Solution app.
d) Use the Manage Software Collection app.
 
03. What application lets you create target groups based on selected attribute values?
Please choose the correct answer.
a) Segmentation Modeling
b) Segmentation Configuration
c) Predictive Studio
d) Score Builder
 
04. Which Core Data Services (CDS) view types are typically called by analytical tools such as SAP Analytics Cloud or the Query Browser?
There are 2 correct answers to this question.
a) Consumption views
b) Composite views
c) Reuse views
d) Basic views
 
05. Which out-of-the-box actions are available for campaigns?
There are 3 correct answers to this question.
a) Create Lead
b) Create Opportunity
c) Create Export File
d) Send Mobile Notification
e) Create Open Channel Action
 
06. From which systems can you perform initial and delta loads of customers, contacts, and consumers into SAP Marketing Cloud?
There are 3 correct answers to this question.
a) SAP Sales Cloud
b) SAP S/4HANA and SAP ERP 6.0 or higher
c) SAP Supplier Relationship Management
d) SAP Solution Manager
e) SAP Customer Relationship Management
 
07. Your customer wants to assign the same phone number to more than one contact. Which options in the contact ID origin have to be modified?
There are 2 correct answers to this question.
a) Disable
b) One Per Contact
c) Priority
d) For Identification
 
08. Which key figures can you use to evaluate the effectiveness of a recommended scenario?
There are 3 correct answers to this question.
a) Impressions
b) Click-through rate
c) Conversion rate
d) Activated e-mails
e) Model status
 
09. What can you do with the UI adaptation function?
Please choose the correct answer.
a) Change the theme of your SAP Marketing Cloud.
b) Add new fields in the Campaign app.
c) Modify the layout of the Contact Profile.
d) Show/hide attribute groups in the Segmentation Model.
 
10. Which integration scenarios are supported when you set up integration between SAP Marketing Cloud and SAP Sales Cloud as a standard offering?
There are 3 correct answers to this question.
a) Promotions
b) Marketing lead management
c) Contacts
d) Activities for sales
e) Tickets
 
Quick Tips:
  • SAP provides a note "There are 'N' correct answers to this question." in actual SAP Marketing Cloud Implementation Certification Exam.
  • SAP does not ask "True or False" type questions in actual SAP C_C4H260_01 Exam.
  • SAP provides an option to Increase (+) or Decrease (-) font size of exam screen for better readability in actual SAP Marketing Cloud Implementation Certification Exam.

Solutions:

QUESTION: 01 Answer: a, c, d QUESTION: 02 Answer: a, c QUESTION: 03 Answer: a QUESTION: 04 Answer: a, b QUESTION: 05 Answer: a, c, d
QUESTION: 06 Answer: a, b, e QUESTION: 07 Answer: b, d QUESTION: 08 Answer: a, b, c QUESTION: 09 Answer: b QUESTION: 10 Answer: b, c, d

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